How often we need to check a site?

Like all search engines but more distinctively Google continues with regular updates of their algorithms. Being practiced this to improve the efficiency of search results, some changes can fall the websites down from Top.

Being most of the websites are focusing on business via online, using search traffic to find new customers, falling of their PR (page rank) can result in severe consequences. It does not mean that being ranked in the top of PR for a certain key word for some years owns you that ranking.

Since hundreds of new websites are emerging on daily basis, change is very important. Some of them will be better than the existing sites. Some of them using tactics of online marketing strategy, and doing it very well! Google algorithm updates offer all players a chance to battle on level ground.

It is quite normal when PR is dropped from 4 to 3…No panic at first of all! Some of the precautions you can follow up for escaping from Google algorithms are proper optimization of web sites, refining of key word selection and maintaining density of keywords. But some questions:

1. How often have you follow up the sites metrics?
2. What tools will help you to save your time and to do it more effective?

May be you have your self-made tools for SEO-monitoring? Please provide it here, welcome!

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